Burning Money
- Billy Rubin
- Sep 8, 2023
- 3 min read

In the hazy, dust-choked annals of the southwestern realm, there exists a spectacle that tests the boundaries of both allure and mystique, a surreal carnival known to all as Burning Man.
This desert-bound odyssey was conceived humbly on a San Francisco shoreline in '86. From that fragile seed, it grew into a behemoth, a gathering of rugged artisans, madcap creators, and wide-eyed psychonauts, all bound together by the threads of anti-commercialism and self-sufficiency.
Nowadays, this frenzied fiesta finds its home in the remote wastes of northern Nevada, a barren stage known as Black Rock City. Here, upon the cracked and desolate canvas of "The Playa," burners assemble their makeshift utopia year after year—a peculiar blend of village and avant-garde masterpiece. It's a bacchanalian celebration of self-discovery, or perhaps just a place to find someone willing to bang you and your husband for a hit of molly.
Yet, Burning Man's landscape has morphed over time, attracting affluent bougies who yearn to "rough it" in the midst of an anti-commercial maelstrom. These audacious voyagers dare to bravely confront nature's harshest whims, armed with nothing but bottomless wallets.
At the festival's core lies the tenet of radical self-reliance, although there are no regulations against outsourcing the hardship. Celebrities and business titans spare no expense, constructing lavish pop-up homesteads replete with air conditioning, personal chefs, masseuses, and an entourage of security personnel. Of course, all of this is arranged well in advance because commercial interests have no place in this sacred realm—unless, of course, you seek some MDMA, mushrooms, or weed. Those, my friend, you can certainly purchase.
In this anti-commercial wonderland, money exchange remains a foreign concept. But curiously, currency isn't scarce; it dances abundantly in the desert winds.
Beneath the surface, Burning Man becomes a congregation of the world's wealthiest, most privileged, and perhaps least resourceful individuals, masquerading as stranded flower children expanding their consciousness in connection with nature. That resourceful spirit of connection and love stretches only as far as the supplies they’ve brought with them. These survivalists will fight to the death over canned beans if left alone longer than expected, never stooping to dig for moist desert roots or seek out scarce water. No, they'll meet their end three days after the Dasani-sponsored free water tent disappears, their bloated bodies slumped next to half-eaten designer sandals.
Still, they’ll insist that their true selves only emerge in the festival's embrace, that the soulless, corporate automaton they embody for 362 days annually is a facade. The cognitive dissonance is a marvel to behold.
As horror unfolds across the world, CNN dutifully shines its spotlight on the "tragedy" of Burning Man—a harrowing spectacle where a horde of neo-liberal elites tremble as their Clif bars dwindle, and mud tarnishes their designer footwear.
If they truly embody radical self-reliance, why not leave them to face the elements when the heavens weep? After all, bottled water and personal chefs sprout from desert shrubs, yes?
For a mere $650 to $2,500, you, too, can partake in this symphony of anti-commercialism and radical self-sufficiency, an event by the people, for the people. Why, you might even simulate surviving a natural disaster simply by venturing out of your tent when the rain graces The Playa.
Come forth and test your mettle against the harsh desert's crucible. Dangle precariously on the precipice of radical self-reliance, all while ensconced within the cocoon of financial privilege.
Let’s not for a moment overlook the event’s sacrosanct doctrine of vanishing without a trace, especially against the backdrop of this desolate desert canvas. The tracks we seek, however, are hidden not in the arid sands but concealed beneath the colossal mountains of disposable, one-time-use plastic refuse and the unsavory remnants of human indulgence, all ferried away by a relentless armada of cheaply rented U-Haul juggernauts. These dubious and thrifty stewards of our grand festival revel in the art of disguising their half-hearted pretensions as a cunning display of resourcefulness that this event so zealously champions. All this, so the anti-commercial organizers can retain the largest portion of your ticket price for their own pockets. While they may christen it the "leave no trace" ethos, the stark truth beckons more to the tune of "out of sight, out of mind." Dare we consider the olfactory evidence left behind by a legion of inebriated tech moguls relieving themselves upon the thirsty earth? Does that, my compadres, qualify as a trace?
Burning Man is the epitome of opulent souls playacting hardship, a spectacle manufactured for recreation while their “true selves” remain unscathed in the real world.



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